Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™


Improving IR Communications at Investor and Analyst Days

At one point or another, we’ve all experienced the feeling. It’s the day before the big presentation, conference or Analyst Day and you’re rushing to pull together all of the Powerpoint presentations because of last minute changes. Let us not forget the late nights, additional printing/shipping costs and migraine headaches associated with these events as well.

There’s a solution in sight!  Indeed, some great companies are addressing this issue through the use of mobile technology, and specifically native apps. Ford Motor Company, for example, recently took advantage of theCONFERENCEapp to ensure it could have all of its management presentations available in a mobile friendly format. As a result, changes to presentations could me made up until the last minute and then simply uploaded to their app in a matter of seconds.

And then there’s Edwards Lifesciences who has used theCONFERENCEapp for their past two analyst days. Not only was it used during the event, but it was also used before the event as a way to engage their investors through push notification reminders of the venue location and time as well as post-event, to conduct a survey that could be completed through the app.

So what are you waiting for? Eliminate the headache and contact us today to learn more about how theCONFERENCEapp can support your next Analyst or Investor Day. Also, don’t forget to ask us about our 4 for 4 special that can save you money!



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theIRapp Enhances Platform in Response to Growing International Demand

Ever since theIRapp was launched in 2012, companies large and small across the globe have been interested in mobilizing their IR communications. And over the years, our technology platform has continued to evolve based on the requests of our customers, partners and prospective clients.  Based on that feedback, today we’re happy to announce that theIRapp has released a new update to theIRapp, Version 7.5, that supports different stock tickers.

Now, companies that trade on multiple stock exchanges, including those that have ADRs, can market their stocks through a single app.  When inside the app, an investor can swipe from one side of the screen to the other to see the different stock details and price charts.  In addition to the stock ticker data, theIRapp also allows companies to appeal to their investors in multiple languages, thereby ensuring that all investors and potential investors have access to important company information conveniently through their Apple and Android mobile devices.

Contact us today to learn more about the latest enhancements for theIRapp or any of the other products in the APPrise Mobile family of communication apps.

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Investor Relations Communications in Times of a Crisis

After the United Kingdom’s decision to withdraw from the European Union, a shock wave was sent throughout the global financial markets. In times of a crisis, Investor Relations Officers must maintain a steady hand and effectively communicate their company strategy despite market conditions. While investors may reach their own conclusions on how the market may impact an individual company’s performance, IRO’s must do their best to influence this decision and control the messaging around how the market turbulence is or isn’t impacting their company. Devising both short and long term communications goals – while always a good idea – is especially important during times of crisis. Here are a few key questions to consider in formulating your messaging plan:

1. How long is the event expected to last? In the case of the Brexit vote, while a one-day occurrence, the impact of the vote on the markets may be felt for months, or even years to come.

2. How will the event impact your business relative to your peers? Is your business done globally or do you focus on certain regions? In this case, doing a lot of business in the UK will likely have a greater impact on a company’s future performance than those that operate outside of this region.

3. Why (or why not) has your short and long term business strategy changed because of this event? In many macro events and crises, a company’s strategy may not change at all, yet investors become more wary of a company’s performance. It is crucial during times of crisis to clearly explain the company’s strategy and why it has or has not changed from the last time shareholders were updated.

4. How are you communicating answers to the above to your shareholders? While certain crises are worthy of a special shareholder update press release or conference call, bigger macro events like the UK vote may not justify this level of communication. So how else are you going to get your messaging into the hands of your investors? Might it be an opportunity to try new ways of communicating to demonstrate your desire to be as transparent as possible during precarious times?

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