Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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How simple is it to have a native IR app? Thanks to a new partnership between Nasdaq Corporate Solutions and theIRapp, real simple!

The financial services industry is just beginning to grasp the importance of mobile – well kind of. Many organizations including banks, insurance companies and investment firms have created consumer apps for Apple and Android mobile devices enabling mobile banking as well as account information retrieval.

However, the use of native mobile apps on the professional/B2B side, is just starting to take off. Public companies, in particular, are beginning to market their stories and investment proposition to investors via mobile. Since the launch of theIRapp by APPrise Mobile, nearly 100,000 investors from around the world have downloaded the apps of more than 100 publicly traded companies, including companies like Colgate-Palmolive and Duke Energy (United States), Royal DSM (the Netherlands), TIM and CEMIG (Brazil), Teva Pharmaceuticals (Israel) and Dexus (Australia).

And this number will only continue to grow considering theIRapp’s recent partnership with Nasdaq Corporate Solutions. As part of a new offering, companies utilizing Nasdaq’s IR website hosting service will be able to have key content contained on their IR websites streamed seamlessly and instantaneously into their own branded, native IR app that can be found in Apple’s App Store for iPhones and iPads and the Google Play for Android mobile devices. In addition, these companies’ IR apps are available in theIRappFOLIO so that investors can download a single app that aggregates the apps of multiple companies they follow.

As investors become more dependent on their mobile devices for their work, tools like theIRapp and theIRappFOLIO will become ever more important especially considering functionality that native apps offer like push notifications, offline viewing of content, streaming of live and archived events like quarterly conference calls as well as the ability to take notes on documents contained within the app.

Whether it’s for use during non-deal or public offering roadshows, investor/analyst days and conferences or just for company marketing purposes, IR apps provide a proactive way for companies to keep their investors apprised of new information. Indeed, CNBC’s Jim Cramer correctly summed it up during an interview with APPrise Mobile founder and CEO, Jeff Corbin on Mad Money when he said, theIRapp “makes doing [investor’s] homework easier than ever right from [their] mobile device.”

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Caliber Corporate Advisers: A conversation with Jeff Corbin, APPrise Mobile’s founder and CEO

A conversation with Jeff Corbin, APPrise Mobile’s founder and CEO

caliberThe APPrise Mobile platform provides business line leaders with a comprehensive mobile app solution to communicate with employees, investors, partners and other audiences.

APPrise Mobile was launched in 2012 in response to growing mobile adoption.  “With the proliferation of mobile technology, we foresaw a paradigm shift, and believed that companies would need a solution to communicate with investors via their mobile devices,” said Jeff Corbin, APPrise Mobile’s founder and CEO.  “A native mobile app allows them to proactively push investor content directly to their target audiences; something responsive design or optimized websites didn’t allow for,” he explained.

The company recently rebranded itself as APPrise Mobile (it had previously been called theCOMMSapp™) to reflect their broader platform-as-a-service (PaaS) operating model for communications professionals.  Today, the APPrise family of native app communications solutions includes theIRapp® (for public companies), theEMPLOYEEapp™ (for secure employee communications), theCOMMSapp™ (for external communications) and theCONFERENCEapp™ (for hosting events and conferences).

“Due to the nature of our platform, we aren’t limited to a specific vertical to seek growth opportunities,” said Corbin.  “We are focused on the communications industry at large – internal communications, corporate communications, and investor relations.”

APPrise is committed to enhancing its platform with new functionality every quarter based on customer feedback.   The company also has a self-service model which is planned to launch in early January, enabling companies of all sizes to create their own employee app at a fraction of the time and cost of developing one independently.

“The opportunity that mobile technology has presented to the communications industry is unprecedented.  Companies can now directly push information to their target audience.  The question is how to do this.  We believe the answer is the native app, and APPrise Mobile has created a cost-effective and easy-to-implement solution,” said Corbin.

Read the original article here:

http://blog.calibercorporate.com/december-spotlight-of-the-month-s-2014-2-2/

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FinTech Startups Demo Day

Just a few weeks ago, APPrise Mobile was fortunate to have been selected to be one of five startups to present at “FinTech Startups Demo Day”, a Meetup organized by Empire Startups focused on financial technology startups, entrepreneurs and investors. We were excited to show this group our first product, theIRapp, and to showcase the success we have experienced to date with more 80,000 investors from around the world downloading the IR apps of more than 100 forward-thinking public companies that have not only embraced the importance of having an investor relations mobile strategy, but also our platform as an easy and cost effective way to do so.  We only had five minutes to demo theIRapp, which wasn’t so easy given the robustness of our solution.  Empire Startups was kind enough to produce a video of the demo which I am pleased to share with you below.

As an FYI, on November 10 and 11, I will be participating at the Empire Startups Summit at Webster Hall in New York City and will be one of the Silicon Alley top innovators to speed pitch APPrise Mobile to some of the leading venture capitalists in America. I look forward to using what I learned during my first Meetup at this event.

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