Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™


NIRI 2017: Do We Still Need to Convince You Mobile is THE Way?

In a world where people are increasingly becoming dependent on their mobile devices, it makes sense that we find ways to utilize these devices for just about every aspect of our lives. The numbers are staggering – people are now spending over 5 hours/day on their mobile devices according to the latest reports.  However, according to the latest BNY Mellon Global Trends in Investor Relations Report, only 11% of publicly traded companies had a dedicated IR app in 2015.

We are now attending the NIRI National conference for the 6th year in a row.  Given that the IR industry has been slow to embrace the importance of having a mobile IR communications strategy, one might ask why we continue to do so.  The answer is simple.  We are determined to demonstrate to the IR industry (of which I have been a part of as a consultant for the past 20 years), that it’s OK to embrace new ways of communicating even if investors aren’t demanding it.  Another reason we attend is to see many of our clients – some of the finest public companies in the world – who have embraced mobile as an additional way to be proactive and transparent in their communications.  If you have never downloaded an IR app, go to the Apple App Store or Google Play and search for Colgate Palmolive, Seagate Technologies, Philip Morris and Duke Energy’s IR apps.

Last year in San Diego, an IR professional approached me interested in what we were doing at theIRapp.  After I showed her how theIRapp works, she said to me, “why do I need one of those if I have an IR website that can be viewed on my iPhone?”  My response was as follows:

  • A native app is software developed specifically for the Apple and Android operating systems – it provides for a better user experience, just like software is developed for desktop computers.
  • It’s proactive. You add content and it pushes directly to your investors’ mobile devices without them having to do anything – one would think that your investors would be willing to download your app if their investment was significant enough.
  • Every investor of yours has a mobile device. Most probably have 2 or more.
  • What’s wrong with taking advantage of different ways to market your company especially when the price is right.

Well, I can honestly say that the conversation didn’t end as I would have hoped.  In fact, I still feel frustrated by it.  But we are now one year later and I can confidently say that mobile technology not only is here to stay (over 77% of Americans now own smartphones), but will continue to become more powerful and important in the way work is done.

I am really looking forward to being in Orlando on Monday.  And do please stop by theIRapp booth.  In addition to the above, there’s a lot more that I’m sure we can discuss.

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Improving IR Communications at Investor and Analyst Days

At one point or another, we’ve all experienced the feeling. It’s the day before the big presentation, conference or Analyst Day and you’re rushing to pull together all of the Powerpoint presentations because of last minute changes. Let us not forget the late nights, additional printing/shipping costs and migraine headaches associated with these events as well.

There’s a solution in sight!  Indeed, some great companies are addressing this issue through the use of mobile technology, and specifically native apps. Ford Motor Company, for example, recently took advantage of theCONFERENCEapp to ensure it could have all of its management presentations available in a mobile friendly format. As a result, changes to presentations could me made up until the last minute and then simply uploaded to their app in a matter of seconds.

And then there’s Edwards Lifesciences who has used theCONFERENCEapp for their past two analyst days. Not only was it used during the event, but it was also used before the event as a way to engage their investors through push notification reminders of the venue location and time as well as post-event, to conduct a survey that could be completed through the app.

So what are you waiting for? Eliminate the headache and contact us today to learn more about how theCONFERENCEapp can support your next Analyst or Investor Day. Also, don’t forget to ask us about our 4 for 4 special that can save you money!



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theIRapp Enhances Platform in Response to Growing International Demand

Ever since theIRapp was launched in 2012, companies large and small across the globe have been interested in mobilizing their IR communications. And over the years, our technology platform has continued to evolve based on the requests of our customers, partners and prospective clients.  Based on that feedback, today we’re happy to announce that theIRapp has released a new update to theIRapp, Version 7.5, that supports different stock tickers.

Now, companies that trade on multiple stock exchanges, including those that have ADRs, can market their stocks through a single app.  When inside the app, an investor can swipe from one side of the screen to the other to see the different stock details and price charts.  In addition to the stock ticker data, theIRapp also allows companies to appeal to their investors in multiple languages, thereby ensuring that all investors and potential investors have access to important company information conveniently through their Apple and Android mobile devices.

Contact us today to learn more about the latest enhancements for theIRapp or any of the other products in the APPrise Mobile family of communication apps.

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