Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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theIRapp Enhances Platform in Response to Growing International Demand

Ever since theIRapp was launched in 2012, companies large and small across the globe have been interested in mobilizing their IR communications. And over the years, our technology platform has continued to evolve based on the requests of our customers, partners and prospective clients.  Based on that feedback, today we’re happy to announce that theIRapp has released a new update to theIRapp, Version 7.5, that supports different stock tickers.

Now, companies that trade on multiple stock exchanges, including those that have ADRs, can market their stocks through a single app.  When inside the app, an investor can swipe from one side of the screen to the other to see the different stock details and price charts.  In addition to the stock ticker data, theIRapp also allows companies to appeal to their investors in multiple languages, thereby ensuring that all investors and potential investors have access to important company information conveniently through their Apple and Android mobile devices.

Contact us today to learn more about the latest enhancements for theIRapp or any of the other products in the APPrise Mobile family of communication apps.

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Investor Relations Communications in Times of a Crisis

After the United Kingdom’s decision to withdraw from the European Union, a shock wave was sent throughout the global financial markets. In times of a crisis, Investor Relations Officers must maintain a steady hand and effectively communicate their company strategy despite market conditions. While investors may reach their own conclusions on how the market may impact an individual company’s performance, IRO’s must do their best to influence this decision and control the messaging around how the market turbulence is or isn’t impacting their company. Devising both short and long term communications goals – while always a good idea – is especially important during times of crisis. Here are a few key questions to consider in formulating your messaging plan:

1. How long is the event expected to last? In the case of the Brexit vote, while a one-day occurrence, the impact of the vote on the markets may be felt for months, or even years to come.

2. How will the event impact your business relative to your peers? Is your business done globally or do you focus on certain regions? In this case, doing a lot of business in the UK will likely have a greater impact on a company’s future performance than those that operate outside of this region.

3. Why (or why not) has your short and long term business strategy changed because of this event? In many macro events and crises, a company’s strategy may not change at all, yet investors become more wary of a company’s performance. It is crucial during times of crisis to clearly explain the company’s strategy and why it has or has not changed from the last time shareholders were updated.

4. How are you communicating answers to the above to your shareholders? While certain crises are worthy of a special shareholder update press release or conference call, bigger macro events like the UK vote may not justify this level of communication. So how else are you going to get your messaging into the hands of your investors? Might it be an opportunity to try new ways of communicating to demonstrate your desire to be as transparent as possible during precarious times?

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A Tale of Two Conferences

Having just returned from two communications conferences – the International Association of Business Communicators (IABC) World Conference in New Orleans and the National Investor Relations Institute’s (NIRI) Annual Conference in San Diego – I realized how large and interesting the communications industry is.  I attended the conferences in two capacities.  First, as a practitioner who has spent almost 20 years working in the public and investor relations industry.  Second, as an exhibitor showcasing our mobile communications products – theEMPLOYEEapp at IABC and theIRapp at NIRI.

While both conferences were made up of professionals from the same industry, it was amazing to see how different the personalities of the two conferences were.

At IABC, the level of interest from those who attended and their excitement in exploring the new paradigm in technology (i.e. mobile) was incredible.  They realized that an opportunity exists to connect, engage and distribute important information and content directly into the hands of their most important audience, their employees.  It was reassuring to hear the word “mobile” spoken in the same breath as “email” and “intranet.”  When you think about it, email and corporate intranets have been the main delivery mechanisms that companies have had for almost three decades to communicate with their employees.  Now there is something new – the mobile device – that allow communicators to reach their targeted audiences in an even more convenient and personal way.  The corporate communicators at IABC got it.

NIRI was a bit different.  This was our 5th NIRI conference as an exhibitor (we actually launched our company at the conference in Seattle in June 2012).  With 100 great companies as customers of theIRapp, we were no longer the new kid on the block.  Indeed, none of the exhibitors were new kids on the block.  What I witnessed was that there are those professionals who are pioneers and who are interested in incorporating new ways of communicating into their work; they get excited by doing things differently and making sure that they use all means possible to get information into the hands of their investors.   Then there are those who are reticent to try new tools; they aren’t interested in implementing new communications strategies unless their investors ask for it or they are forced to by regulation.

My overall takeaway from attending two very different communications industry conferences back-to-back?  APPrise Mobile is truly serving the needs of the broader corporate communications industry.  We have developed a solution that comes not from thinking we know the challenges they face, but having lived it ourselves.  It was great to have quality conversations about these challenges and to discuss the opportunity that now exists to more efficiently and effectively do our work.

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