Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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NIRI Annual 2015 Recap

Having just returned from Chicago after our fourth year exhibiting at the National Investor Relations Institute’s annual conference, I wanted to share a few thoughts regarding the adoption of mobile technology in the investor relations industry:

  • Overall, we had great conversations with IROs from companies of all sizes and industries. There was particular interest in theCONFERENCEapp product that allows companies to have a native app for their analyst days and to be able to aggregate all of their presentations and other company information neatly on the mobile device. The ability to save paper and also make 11th hour changes to presentations was especially interesting to them.
  • IROs recognize that the buy- and sell-side are increasingly becoming dependent on their mobile devices in their work. It’s hard to ignore the fact that nearly everyone has a mobile device with them when they attend analyst days, investor conferences and one-on-one meetings. One IRO we spoke with mentioned that given the ability to take notes on .PDF files contained in their IR app, it wouldn’t surprise him if investors slowly but surely stop using traditional spiral notebooks.
  • Almost everyone we spoke with realizes that the future of technology and communications is mobile. And, it was great to see some of theIRapp customers (Edwards Lifesciences, Phillip Morris and Tyson Foods, among others) who, over the past few years, have pioneered the use of mobile technology in their IR work. However, there still are companies who view mobile as supplemental to current communications methodologies and not necessary. My take on this – times are a-changing.

Looking forward to NIRI 2016 in San Diego!

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Best Practices in Mobile IR Communications Webinar

The rapid advancements and adoption of mobile technology have influenced how information is accessed, packaged and distributed. For public companies, the mobile shift fundamentally impacts how they market themselves to the financial community. Investors, analysts and other key stakeholders require access to content anytime, anywhere, and IROs need to have a mobile strategy in place to deliver engaging corporate messages and financial information on demand.

Join us on Wednesday, March 18th at 1 pm ET as we host a webinar discussing the best practices for improving your mobile IR strategy. Featured speakers will include:

  • Tammy Perry, Senior Manager of Investor Relations at Edwards Lifesciences
  • Nikkole Couture, Global Head, Commercial Operations, Multimedia Solutions at Nasdaq Corporate Solutions
  • Jeff Corbin, CEO and Founder of theIRapp

Attendees will hear about the mobile IR strategy of Edwards Lifesciences, what’s trending in investor relations today and the key differences – and complementary aspects – of native apps and mobile-optimized websites.

Can’t join us on March 18th? An on-demand version of the webinar will be made available following the live event—register today to be notified.

WHEN: March 18th, 2015 – 1PM ET

REGISTER HERE

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100,000 downloads and counting . . .

In 2011, Jason Mayde, the CTO of APPrise Mobile, came to me with an idea.  He said, “What do you think about developing a mobile application where public companies can aggregate all of their IR content in one place in an app on the mobile device?”  At the time, I had no idea of the significance of what he was talking about.  I was still using a Blackberry and the concept of “apps” was all about Angry Birds and other fun and games.  However, I said to Jason, “Why not . . . go for it.”

Jason came back to me about 9 months later with a prototype of APPrise Mobile’s first product, theIRapp.  We spent additional time and financial resources perfecting what I believed could be the future of IR communications and in June of 2012 attended our first National Investor Relations Conference, not as IR consultants, but as exhibitors.

We set up a small booth, came up with what we thought at the time was a goofy name, theIRapp, and propped up a few iPads to demonstrate what we hoped would become the standard in a new area of investor relations technology solutions.  The reaction at the time was something like . . . “Wow, yeah, that’s cool . . . mobile . . .iPads . . . interesting.”

Well, its three years later and more than 100,000 individuals from around the World have downloaded the apps of our more than 120 public company customers.  What we thought was a goofy name at first, has quickly became a new category of IR communications.

We are really excited about what we have achieved in a relatively short period of time.  We have great companies that have created their own native IR app using our platform– companies that were forward thinking and recognized the importance of mobile as a necessary  part of their IR communications strategies. And, it’s not just public companies who have validated what we are doing – so have the leaders in IR services including Nasdaq Corporate Solutions who saw our solution as best-in-class and just last month began to sell theIRapp integrated with its IR website offering.

We are committed to making theIRapp the best that it can be.  We continue to develop and to make our solution a practical tool for investors as they become more dependent on the mobile device for their work.  We have a mission at APPrise Mobile – and that is to set the standard for the use of mobile technology when it comes to investor communications.

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