Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™


100,000 downloads and counting . . .

In 2011, Jason Mayde, the CTO of APPrise Mobile, came to me with an idea.  He said, “What do you think about developing a mobile application where public companies can aggregate all of their IR content in one place in an app on the mobile device?”  At the time, I had no idea of the significance of what he was talking about.  I was still using a Blackberry and the concept of “apps” was all about Angry Birds and other fun and games.  However, I said to Jason, “Why not . . . go for it.”

Jason came back to me about 9 months later with a prototype of APPrise Mobile’s first product, theIRapp.  We spent additional time and financial resources perfecting what I believed could be the future of IR communications and in June of 2012 attended our first National Investor Relations Conference, not as IR consultants, but as exhibitors.

We set up a small booth, came up with what we thought at the time was a goofy name, theIRapp, and propped up a few iPads to demonstrate what we hoped would become the standard in a new area of investor relations technology solutions.  The reaction at the time was something like . . . “Wow, yeah, that’s cool . . . mobile . . .iPads . . . interesting.”

Well, its three years later and more than 100,000 individuals from around the World have downloaded the apps of our more than 120 public company customers.  What we thought was a goofy name at first, has quickly became a new category of IR communications.

We are really excited about what we have achieved in a relatively short period of time.  We have great companies that have created their own native IR app using our platform– companies that were forward thinking and recognized the importance of mobile as a necessary  part of their IR communications strategies. And, it’s not just public companies who have validated what we are doing – so have the leaders in IR services including Nasdaq Corporate Solutions who saw our solution as best-in-class and just last month began to sell theIRapp integrated with its IR website offering.

We are committed to making theIRapp the best that it can be.  We continue to develop and to make our solution a practical tool for investors as they become more dependent on the mobile device for their work.  We have a mission at APPrise Mobile – and that is to set the standard for the use of mobile technology when it comes to investor communications.

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How simple is it to have a native IR app? Thanks to a new partnership between Nasdaq Corporate Solutions and theIRapp, real simple!

The financial services industry is just beginning to grasp the importance of mobile – well kind of. Many organizations including banks, insurance companies and investment firms have created consumer apps for Apple and Android mobile devices enabling mobile banking as well as account information retrieval.

However, the use of native mobile apps on the professional/B2B side, is just starting to take off. Public companies, in particular, are beginning to market their stories and investment proposition to investors via mobile. Since the launch of theIRapp by APPrise Mobile, nearly 100,000 investors from around the world have downloaded the apps of more than 100 publicly traded companies, including companies like Colgate-Palmolive and Duke Energy (United States), Royal DSM (the Netherlands), TIM and CEMIG (Brazil), Teva Pharmaceuticals (Israel) and Dexus (Australia).

And this number will only continue to grow considering theIRapp’s recent partnership with Nasdaq Corporate Solutions. As part of a new offering, companies utilizing Nasdaq’s IR website hosting service will be able to have key content contained on their IR websites streamed seamlessly and instantaneously into their own branded, native IR app that can be found in Apple’s App Store for iPhones and iPads and the Google Play for Android mobile devices. In addition, these companies’ IR apps are available in theIRappFOLIO so that investors can download a single app that aggregates the apps of multiple companies they follow.

As investors become more dependent on their mobile devices for their work, tools like theIRapp and theIRappFOLIO will become ever more important especially considering functionality that native apps offer like push notifications, offline viewing of content, streaming of live and archived events like quarterly conference calls as well as the ability to take notes on documents contained within the app.

Whether it’s for use during non-deal or public offering roadshows, investor/analyst days and conferences or just for company marketing purposes, IR apps provide a proactive way for companies to keep their investors apprised of new information. Indeed, CNBC’s Jim Cramer correctly summed it up during an interview with APPrise Mobile founder and CEO, Jeff Corbin on Mad Money when he said, theIRapp “makes doing [investor’s] homework easier than ever right from [their] mobile device.”

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Caliber Corporate Advisers: A conversation with Jeff Corbin, APPrise Mobile’s founder and CEO

A conversation with Jeff Corbin, APPrise Mobile’s founder and CEO

caliberThe APPrise Mobile platform provides business line leaders with a comprehensive mobile app solution to communicate with employees, investors, partners and other audiences.

APPrise Mobile was launched in 2012 in response to growing mobile adoption.  “With the proliferation of mobile technology, we foresaw a paradigm shift, and believed that companies would need a solution to communicate with investors via their mobile devices,” said Jeff Corbin, APPrise Mobile’s founder and CEO.  “A native mobile app allows them to proactively push investor content directly to their target audiences; something responsive design or optimized websites didn’t allow for,” he explained.

The company recently rebranded itself as APPrise Mobile (it had previously been called theCOMMSapp™) to reflect their broader platform-as-a-service (PaaS) operating model for communications professionals.  Today, the APPrise family of native app communications solutions includes theIRapp® (for public companies), theEMPLOYEEapp™ (for secure employee communications), theCOMMSapp™ (for external communications) and theCONFERENCEapp™ (for hosting events and conferences).

“Due to the nature of our platform, we aren’t limited to a specific vertical to seek growth opportunities,” said Corbin.  “We are focused on the communications industry at large – internal communications, corporate communications, and investor relations.”

APPrise is committed to enhancing its platform with new functionality every quarter based on customer feedback.   The company also has a self-service model which is planned to launch in early January, enabling companies of all sizes to create their own employee app at a fraction of the time and cost of developing one independently.

“The opportunity that mobile technology has presented to the communications industry is unprecedented.  Companies can now directly push information to their target audience.  The question is how to do this.  We believe the answer is the native app, and APPrise Mobile has created a cost-effective and easy-to-implement solution,” said Corbin.

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