Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

Edwards Lifesciences

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Case Study: Edwards Lifesciences

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Background

Edwards Lifesciences (NYSE: EW) is the global leader in the science of heart valves and hemodynamic monitoring. Driven by a passion to help patients, the company partners with clinicians to develop innovative technologies in the areas of structural heart disease and critical care monitoring that enable them to save and enhance lives.

The company has also been a pioneer in the use of mobile technology for investor communications. It was one of the first companies to have theIRapp to connect with its investors and proactively communicate with them on their iPhones, iPads and Android mobile devices.

 

Solution

While Edwards maintains an IR app all year round to push information to its investors’ mobile devices, the company created an app specific for its recent annual investor conference.

  • Searchable in Apple App Store and Google Play: “Edwards 2014 IR Conference”
  • Easy way to make conference materials available: presentations, agenda, speaker biographies, event survey
  • Ability to take notes directly on documents in the app; email sharing of documents and notes taken
  • Analytics to see what content investors were looking at within the app and for how long
  • Push notifications when new content is added or a broadcast alert is sent out
  • Ready in only a few weeks

Results

The response to theCONFERENCEapp by Edwards’ investors and sell-side analysts was very favorable. To the extent materials needed to be updated in the final days leading up to the investor conference, the company was able to simply edit the documents and upload them to the app, or push them real-time during the conference. Through analytics, Edwards was able to obtain information about how investors were utilizing theCONFERENCEapp and what content was important to them. Post event, time was saved since those not in attendance could obtain the conference materials through the app rather than request that the company send the materials via email. In a post-event survey, multiple investors commented on the innovative approach taken by Edwards for using theCONFERENCEapp.

EW-Conference-App-Flyer

 

edward“Almost everyone at our investor conference had their mobile device with them. theCONFERENCEapp allowed us to easily make the presentations and other materials available not just to attendees, but also to those who weren’t able to make it.”

“Our sell-side analysts are finding our IR app to be a useful and intuitive tool. In a recent research note, one of our analysts made mention of our app and their favorable use of it during our investor conference.”

Tammy Perry
Sr. Manager, Investor Relations
Edwards Lifesciences

 

Tammy Perry will present on Edwards Lifesciences’ mobile IR strategy as part of Best Practices in Mobile IR Communications, a FREE webinar hosted by Nasdaq and theIRapp.

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