Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

theIRevolution December 2013

theIRevolution Newsletter August/September 2013

December 2013



It’s hard to believe the holidays are right around the corner and 2013 will be coming to a close. It’s been an exciting year at theIRapp as mobile has continued to play an increasingly vital role in our lives. At theIRapp, 2013 was marked by continued globalization, improved functionality and expansion into new industries. In addition, recognizing the power of mobile to communications, we took our platform beyond the investor relations and launched theCOMMSapp for the broader communications industry as well as for internal/employee communications (theEMPLOYEEapp).

We’ve seen the communications relations industry continue to embrace mobile not just in the U.S. but all over the world. This year we formed partnerships in Canada, Brazil, Australia, New Zealand, Netherlands, Belgium and Israel. Mobile truly is global as was demonstrated at the recent NIRI-IR Magazine Global IR Forum with attendees from more than 20 countries who were all using the Global IR Forum app to stay connected at the conference and beyond.

The year was also marked by vast improvements in theIRapp’s functionality including the integration of Google Analytics, a new robust content management system and the ability to live stream events and conference calls directly through the app.

We’re excited for 2014 as we see mobile and apps continuing to play an important role in our lives both personally and professionally. In a recent Forbes article, 7 Ways Mobile Will Change Business in 2014, it was noted that 2014 will bring more widespread consumer mobile adoption, and require corporate marketing strategies to change. We expect businesses to rely more on mobile as more workers continue to shift from being tied to a desktop to working remotely and on the go.

We look forward to exciting, new developments as we continue to stay ahead of the evolving mobile landscape. In addition, starting in January 2014, our monthly e-newsletter will discuss evolving trends and topics not just regarding mobile IR but also about how mobile is transforming the entire communications industry.

As always, we welcome your feedback, thoughts and suggestions. In the meantime, I hope you will view my video below. Wishing the entire communications industry a healthy and prosperous 2014.

Mobily yours,

Jeff Corbin
Co-Founder, theIRapp

The Monthly Download: 2014 – Once a Nice to Have; Now a Need to Have

With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences.

Given what we have seen right before our eyes during 2013, no one can question the importance of the mobile as a tool for communications. While it may have been considered a nice to have as a communications strategy early on in the year, it has since moved into the proven, “must have” column. As a result, in 2014, communicators will have no choice but to consider how to incorporate mobile into their communications plans. This should not be an imposition since mobile presents a direct and unfettered way to establish direct contact with those who we are vying to stay in touch with. And here are just a few reasons why this is so:

  • Mobile just ‘is’: A recent study by Gartner announced “PC Shipments to Decline 8.4 Percent in 2013, While Tablet Shipments Increase 53.4 Percent”. Whether or not your audience spends time at a desk or not, chances are they are spending just as much time, if not more, on their mobile devices.
  • Apps are the new website: Just like a company is not considered real if it doesn’t maintain a corporate website, so too will this be the case with apps as they pertain to mobile computing. The Yankee Group reports that by 2015, there will be 1.93 billion app users with the number growing to 2.45 billion by 2017.
  • Apple and Google are definitely up to something with their app stores: There are different ways to ‘go mobile’ and there has been a lot of confusion about native apps as compared to HTML5 optimized websites. Unlike browser driven mobile optimized websites, native apps allow for the “push” of content to users, the ability to download content to view offline, not to mention the fact that apps can be found and easily downloaded through the App Store and Google Play (optimized HTML5 websites aren’t apps and don’t exist in the app stores).
  • Going mobile opens up a treasure trove of possibilities for companies and provides them with the power to get information into the hands of their target audiences immediately and simultaneously. To the extent this direct contact has been a challenge facing communicators for decades, it need no longer be in 2014.



    James Humes
    “The art of communication is the language of leadership.”

    -James Humes


    Mobile Music of the Month

    Happy Holidays



Mobile Views: Global Survey Identifies Mobility as a Top Priority for the Enterprise

Citrix, a cloud company offering market-leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing, recently released the results of its Mobility in Business Report which surveyed 1,700 senior IT decision-makers across 17 countries. The study found that “71 percent of enterprises believe mobility is a top priority for their business and 63 percent believe it to be the greatest factor in helping their organization gain a competitive advantage.”  

The study also found that development of mobile apps was one of the top priorities for those surveyed and will continue to study the impact mobility has on employee productivity and engagement. Other key takeaways from the report include:  

Bring Your Own Device (BYOD)
BYOD is quickly becoming the norm, with 74 percent of companies allowing, accommodating and encouraging the use of personally owned devices. 

Mobile Platforms
The research reveals that enterprises are embracing a variety of mobile platforms. Android is by far the most popular platform according to respondents, with 72 percent saying they support or are planning to support Android this year, and another 65 percent seeing an increased use of Android in their organization. Apple iOS remains popular, with 54 percent supporting or planning to support the platform, and 48 percent seeing an increase in its use from last year.

Impact of Consumerization of IT
The survey findings also reveal the impact that consumer-orientated technologies continue to have on the workplace. According to the report, 29 percent of the global workforce is now believed to be using their own mobile apps for work purposes. Globally, the most popular mobile apps being demanded by employees are sales, CRM or database related, with 48 percent reporting such a trend. Other popular apps include employee intranet portals (46 percent), messaging applications (43 percent), social media platforms such as Facebook, Twitter and LinkedIn (43 percent), and file sync and sharing platforms (41 percent).

Findings around mobile applications also included:

  • Exactly half (50 percent) of organizations surveyed said that the acquisition of mobile apps would be a mixture of in-house development and off-the-shelf purchases, while a quarter said they would rely purely on off-the-shelf purchases for mobile apps.
  • Nearly one in five (17 percent) organizations said they would acquire applications strictly through in-house development, while 8 percent were not sure how they would acquire applications.

Barriers to Mobility
The survey also shows the barriers organizations are facing when implementing their mobility initiatives. Organizations reported an average of three main barriers preventing formal support for mobility initiatives, the most common being a lack of security controls for new devices and clients (38 percent), legacy systems unfit for mobile purposes (37 percent) and challenges supporting multiple mobile operating systems (36 percent).

To read the full article, click here.


theIRapp Welcomes…

Tractebel Energia launched two IR apps this month; an app in English and an app in Portuguese to reach investors anytime, anywhere via their mobile device. Tractebel Energia develops and operates power plants and is also an active player in energy trading. The Company is Brazil’s largest private sector generating company. Tractebel Energia is using their apps to push earning releases, CVM filings, presentations, fact sheets, sustainability reports, analyst coverage and earnings calls to its investors. To check out Tractebel’s IR apps, download below.