Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

theIRevolution March 2013

theIRevolution Newsletter February 2013

March 2013



Welcome back to theIRevolution.  We’re receiving great feedback from many investor relations professionals on our newsletter and welcome your continued thoughts. Our goal is to provide the investor relations community with interesting and fun information on the mobile information revolution that is transforming the way in which public companies communicate.  Your ideas really help us in pulling together the content for our newsletter – thanks!!

This month we’re taking a look at the potential for SEC regulatory guidance on how public companies are using mobile devices and apps to communicate their value and investment propositions to their investors.

To learn more about this important subject, I invite you to listen to the replay of a webinar we recently conducted with our partner, PR Newswire, on March 13th.  Given the explosion of mobile device usage over the past couple of years, there is no question that mobile technology will continue to advance and individuals will become more dependent on them. This event explored where mobile fits in with regard to the disclosure of material information and Regulation Fair Disclosure and how public companies approach disclosure issues when it comes to developing their mobile IR strategy.

I was joined by Colin J. Diamond, Partner, White & Case LLP for an exploration on how mobile strategies can be deployed to satisfy Reg FD and what the future holds for SEC regulation as the “information revolution” continues to unfold. You can listen to the event at the link below.

As always, this newsletter is an opportunity for you to share your views on mobile and IR.  It would be great to hear your thoughts on any topic that will help communications professionals do their jobs better.

Jeff Corbin
Co-Founder, theIRapp

The Monthly Download:
Tech Makes the World Go ‘Round

It has been almost a year since we launched theIRapp!

The proliferation of mobile devices has driven us into an era of both convenience and dependency. Mobile apps have changed the very nature of communication.  Individuals are more connected than ever before, and are doing more things from more places. That is why, one year ago, we created theIRapp – to help companies stay better connected with their shareholders in an easy, convenient way.

Over the past year, theIRapp has gone global and signed seven new partners, including PR Newswire, MessageBank, Africa is Cool and Canada Newswire. Partnerships with organizations down under in Australia and in Europe are in the works.  In addition to a robust partner program with industry leaders, theIRapp has also welcomed more than 20 new app subscribers including companies in the financial, healthcare, industrials, energy, consumer staples, consumer discretionary, information technology and utilities industries. Leaders such as Marathon Oil Corporation, Edwards Lifesciences, Newport Corporation, Colgate Palmolive, Sysco Corporation  and TSYS  are just a few of the great companies that have launched Investor Relations apps with theIRapp’s technology platform.

This is the year of the IRevolution. That is why, as part of our commitment to stay ahead of the curve, we continue to develop new functionality that will allow public companies to easily share information with their investors. Every quarter theIRapp has promised to launch new functionality to provide our subscribers and their investors with the very best IR app possible. We are currently rolling out version 4.0 which includes the ability to download content offline so investors can listen to and view company content even when they are in a bad cell zone or don’t have a wifi connection. We are also planning version 5.0 and a “master app” that will aggregate all the IR content companies want to make available to investors in a single IR app.

Be sure to keep an eye out for everything theIRapp has planned for 2013 by following us on Twitter and Facebook.




“Regulations grow at the same rate as weeds”

Norman Ralph Augustine
Former Under Secretary of the U.S. Army


Mobile Music of the Month

I Fought the Law – The Clash




Mobile Views: Ending Crisis with Mobile

During the last week of February, the Mobile World Congress event invited more than 72,000 attendees from 200 countries to Barcelona for learning and networking opportunities among leaders from mobile industry. We asked Thierry Spanjaard, Chief Editor, Smart Insights to share his thoughts on mobile phone proliferations with theIRevolution readers:


March, 2013

For the first time since 2009, an analyst firm estimates the handset market shrank last year: according to Gartner, global mobile phone sales to end users declined by 1.7% in 2012, to reach 1.75 billion units sold.

This shrink actually has many causes. Of course, the global crisis, and the income drop experienced by large parts of the world population plays a role. But, at the same time, one can see smartphones sales increased by 38.3% YoY when feature phones sales decreased 19.3% YoY, or, in other words, end-users are ready to spend more on their handsets to benefit from the latest advances of technology.

Leaders Samsung and Apple dominate the market with a combined share of 52% in Q4/2012, according to Gartner. Market dynamics globally are extremely dependent on the product announcements from these two leaders. Samsung has kept on proposing new products, especially with the Galaxy SIII, and the Galaxy SIII Mini, both of them NFC-enabled, whereas Apple has still not integrated NFC in its latest’s iPhone 5, seen by many as just an incremental evolution of the iPhone 4.

Also Nokia and RIM were just recovering in 2012 after a couple years of disgrace, due to lack of innovation, mismanagement, etc. Both of them have new offers, heavy on innovation, with new operating systems, and NFC capabilities. As Samsung-Android and Apple-iOS hold strongly the first two places in terms of ecosystem, competition is now open between Windows Phone and BB10 for the third place.

But, let’s not forget that the GSMA has demonstrated that GDP growth is strongly fuelled by mobile communications penetration. GSMA, Deloitte and Cisco, in a recent study show that a 10% subsection from 2G to 3G penetration increases GDP per capita growth by 0.15 percentage points, a doubling of mobile data use leads to an increase in the GDP per capita growth rate of 0.5 percentage points, and a 10% increase in mobile penetration increases Total Factor Productivity in the long run by 4.2 percentage points.

As the Mobile World Congress is happening, the source for growth for our industry comes more from its ability to make consumers (and ourselves too) dream than from a simple rational economic approach.


theIRapp Welcomes…

Colgate Palmolive (NYSE: CL) joined theIRevolution in February of 2013. Through their new IR app, Colgate investors now have online access to the latest news, SEC Filings, conference calls, presentations as well as background information and company created documents.