Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

theIRevolution May 2013

theIRevolution Newsletter February 2013

April 2013



theIRevolution Goes to Hollywood

It’s been nearly one year since we first introduced theIRapp at the NIRI Annual Conference in Seattle Washington. As we get ready again to attend the most important IR event of the year (Hollywood, Florida June 9-12, 2013) we’re thinking a lot about its theme: “Building Value.”

We introduced theIRapp – and last month theIRappFOLIO – as tools to help public companies leverage 21st Century technology to engage audiences with information that highlights their companies’ value as well as to bring value to their investors. As we all know (and as my book is titled), investor relations is “the art of communicating value.” It’s about using written and oral expressions to explain why a company should be valued a certain way. It’s also about ensuring that the messages to be communicated are delivered to those who have the ability to influence how a company ultimately is valued. At this point in time, almost EVERY investor has some form of mobile device – probably an Apple or Android device. Hence, to ensure the truest and fullest value, a mobile IR strategy should now be considered.

This issue of theIRevolution looks at the idea of value. With theIRapp and theIRappFOLIO we’re “shaking up the IR industry,” and if you’re at NIRI and want to learn more, visit us at booths #102 and #104 to see exactly what we mean!

Again, we at theIRapp strive to educate and to help investor relations professionals do better in their careers.This is a very exciting time in the IR industry, but also a time for understanding how technology is shaping its future. We’ve spent the better part of the past year speaking with many of you about the value of IR apps and the ongoing debate regarding Native apps vs. HTML5 optimized websites. In this month’s issue, you’ll see more on this as we share Yankee Group’s Rich Karpinski blog about the rapidly growing value of the app economy, our own blog post and a presentation about Native apps vs. HTML5.
Hope to see you all in Hollywood!

Jeff Corbin
Co-Founder, theIRapp

The Monthly Download:
Betting On Native

 Republished from theIRapp Blog

As I predicted a few months ago, the debate over the features of Native and HTML5 apps continues to wage on. A recent Business Insider article attempted to outline the difference between the two and, for obvious reasons, caught my attention.

It is no secret that mobile apps are becoming the new phenomenon among businesses worldwide. Not only do they offer convenience, but they also provide content optimization, something company websites cannot offer on the mobile device. If you have read my past articles and blogs on this subject; I am a strong proponent of native apps over HTML5 or responsive design websites. There are specific reasons why we at theIRapp chose to create a native app versus HTML5 or a hybrid approach. I want to use this opportunity to explain some of the clear differences between the two.

In the BI article, a claim is made that it is “more likely” HTML5 will take the cake over native apps. A chart in the article shows native apps only getting credit for “rich user experience and performance” and “monetization” purposes. What the article fails to explain are those crucial factors that should be considered when choosing between native and HTML5. HTML5 is listed as a “winner” when it comes to the ability to immediately update and distribute content. But is this really the case? The article also suggests a benefit of not being controlled by Google, Apple, Amazon or Samsung. But is being part of the Apple and Google world really a bad thing? A very important thing to know – HTML5/responsive design websites are not apps. They do not exist in the App Store or Google Play with the millions of others who have chosen native over responsive design.

Native apps offer push notifications, which allow for instantaneous alerts – HTML5 does not. Native apps provide offline viewing and listening capabilities – HTML5 does not. Native apps, as a result of the ability to allow for offline downloading do not always require Internet connectivity – HTML5 websites do.

The BI article also suggests that native apps are necessarily costly. I guess they can be, but so can everything. There are turn-key app solutions on the market that allow organizations to have all of the benefits of a native app but at a fraction of the cost of hiring an independent developer – theIRapp is a case in point.

Looking into the future, native apps will allow for conversations to take place between businesses and their targeted audiences – so much will be able to take place within the native app ecosystem as I refer to it. HTML5 optimized websites will always be what they are – a website where a company talks at its targeted audience.

Despite my reaction, the Business Insider article was important in that it demonstrates that there are different solutions available for companies to consider when looking to incorporate mobile into their businesses. It is important for businesses to understand the full landscape of what exists in the mobile world before investing.

A final thought: Facebook’s CEO, Mark Zuckerberg recently revealed in a Tech Crunch article this past February that Facebook made a mistake “betting too much on HTML.” LinkedIn just launched its latest mobile app and made a significant switch from being web-based to fully native. I am a gambling man, but would not bet against Apple, Google, Facebook and LinkedIn. The choice is yours.




Albert Einstein

“Strive not to be a success, but rather to be of value.”

Albert Einstein


Mobile Music of the Month

Two Tickets to Paradise
Eddie Money



Mobile Views: Mobile Moving Up

Last month our friend Rich Karpinski, a senior analyst with Yankee Group’s Network Research Group, updated his “Mobile Leadership Strategies – Leading in the Mobile Economy.” Building on the staggering growth he shared with theIRapp during a 2012 webinar, Karpinski sees the app economy only getting bigger and better – and as he told us, at the center of the mobile economy are apps! See Rich’s blog post below.

App Growth Shifts in the New Mobile Economy

Rich Karpinski, April 29, 2013

A hundred billion here, a hundred billion there, and pretty soon you’re talking about real money. In October, Yankee Group forecasted the size of the new mobile economy to reach U.S.$2.9 trillion by 2016. It’s six months later, and we’ve bumped that number to U.S.$3.1 trillion by 2017, albeit with some shifts in market definition and growth expectations that are worth examining more closely.

As the world becomes ever more mobile, the old guard fades away and new, vibrant mobile leaders come to the fore. What do they all have in common? They all see not only how mobility changes the rules of the game, but also how mastering the new rules and leveraging mobility will catapult them past their competitors, helping them drive revenue growth and capture mobile success. Here is our perspective.
Growth Shifts in the New Mobile Economy

 App Growth Shifts in the New Mobile Economy

Rich Karpinski is a senior analyst with Yankee Group’s Network Research Group with expertise in mobile service provider and mobile ecosystem issues. Karpinski focuses heavily on mobile operator business models, service delivery strategies and the overall dynamics of the mobile ecosystem, including the interaction of carriers and providers of over-the-top applications, services and capabilities.


theIRapp Welcomes…

Spectra Energy and Spectra Energy Partners (NYSE:SEP) whose apps give investors mobile access to the latest stock data, news, SEC Filings, as well as proprietary company content including presentations, conference calls, videos, sales and marketing collateral, fact sheets, annual reports and other qualitative company information. Investors are able to receive push notifications when new content is added to theIRapp; add events to their calendars, share content as well as download it for offline viewing.

Spectra Energy Download
Spectra Energy Partners Download