Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

theIRevolution October 2013

theIRevolution Newsletter August/September 2013

October 2013



Those of us in investor relations know that once Labor Day passes, the summer officially ends and conference season begins. Here at theIRapp, we’ve been crisscrossing the country attending NIRI events both national and regional. And, we are holding our own online IR and Mobile workshop on October 8th (see below).

Last month, as I thumbed through The Seminar Schedule, I couldn’t help but notice that in September alone there were some 200 conferences. From New York to Chicago; from London to Milan and Shanghai, pretty much all industry sectors were being covered by many of the top and mid-tier investment banks.

More exciting than the sheer number of conferences was the amount of content being uploaded to IR apps and pushed out to investors in anticipation of the events. This year companies are taking advantage of apps to give investors immediate access to the presentations they are planning to give or have given at investor conferences. I received app alert notifications regarding Colgate Palmolive and Campbell Soup’s presentation at the Barclay’s Back to School Consumer conference; BB&T Bank’s presentation at Barclay’s Global Financial Services Conference; and Cimarex and Spectra Energy’s presentation at Barclay’s CEO Energy Conference. It became clear to me that companies are realizing that investors are growing dependent on their mobile devices to receive all their information, and want content that’s easy to access and read.

As you will see in this month’s newsletter, apps have introduced a new level of connection for any company, public or private. Later this month we hope to see more of you at the Public Relations Society of America’s 2013 International Conference in Philadelphia, October 26-29. It is there that we will be unveiling the next big thing in mobile communications for the communications industry – theCOMMSapp. For any organization that has an audience that is defined and that it desires to communicate with, theCOMMSapp can provide an opportunity for a direct connection.

We hope that you will participate in our October 8th workshop. You can register for the event below. During the workshop you will hear from Yankee Group’s mobile analyst, Rich Karpinski as well as communications professionals who were first-movers in IR apps. If you can’t wait and want a preview of Rich’s views on mobile and how it has the potential to replace desktop computing, you can read his guest blog below.

Mobily yours,

Jeff Corbin
Co-Founder, theIRapp


Mobile Music of the Month

Rolling Stones

The Monthly Download

On Oct. 8, theIRapp will be hosting an online workshop to examine the way mobile technology has changed how individuals, especially investors, consume information. During this one hour event, we will look at the state of mobile, the important differences between Native apps and HTML5 optimized websites, and how to evaluate the success of a mobile IR strategy.

As part of the registration process for the workshop we included a survey to better understand how communications professionals view mobile with respect to the work they do. What we’ve learned is that while most COMM pros are considering a mobile communications strategy, there’s a lot of uncertainty around the cost and what an app can do.

Those are some of the topics we’ll explore as part of the workshop which will be moderated by theIRapp founder Jeff Corbin and will feature speakers including Rich Karpinski, senior analyst with Yankee Group’s Network Research Group as well as Total Systems Services Inc. (TSYS) Investor Relations Analyst Abby Spriggs and Tammy Perry, Sr. Manager, Investor Relations Officer for Edwards Lifesciences Corp.

Hundreds of registered guests – from corporate digital strategy leaders to IROs – already have registered and responded to our survey. Here are the results so far:

If you would like to participate in the survey, click here:

  1. 41% – Yes
  2. 27% – unsure
  3. 25% – No
If you are considering a mobile IR app, how much might you be willing to pay?
  1. 62% – no idea
  2. 27.9% – Less than $5,000
  3. 2% – more than $25,000
Are you familiar with the difference between a native app and responsive design website?
  1. 67% – No
  2. 25% – Yes
Have you ever downloaded a company’s IR app?
  1. 53% – No
  2. 41% – Yes
What content would you like to push directly to your investors’ mobile device?
  1. 44% – Unsure
  2. 27% – Press Releases/SEC Filings
  3. 13% – Upcoming Events
  4. 9% – Presentations


Join Us:

Mobile IR Strategy Workshop
Tuesday, Oct 8, 2013 1:00 PM – 2:00 PM EDT
Click here to join:



Charles Eames
“Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se.”

Charles Eames, Jr (1907–1978), American designer, influencer of modern architecture, industrial and graphic design, fine art and film





Mobile Views: Mobile Internet Usage on the Rise

For this month’s guest column, we invited Rich Karpinski, a senior analyst with Yankee Group’s Network Research Group to share some of his expertise in how mobile internet usage has doubled since 2009. The below piece, which can be found on Yankee Group’s Daily Insights blog, highlights the growing shift toward mobile market dominance.

Mobile Leadership Strategies

Rich Karpinski September 17, 2013

The latest mobile phone usage research is now available from Pew Research. It reveals that nearly two-thirds of U.S. mobile phone users use their devices to access the Web, double the amount that did so in 2009. And fully 21 percent of adult cell phone users say they use their phone more than their computer for online access.

CNET reports the firm’s study of 2,250 adults conducted in April and May of this year finds that 91 percent of U.S. consumers own a cell phone. Those most likely to access the Internet via their phone include young adults aged 18-29 (85 percent), African Americans (74 percent), those financially well off (79 percent) and urban residents (66 percent).

Yankee Group surveys of mobile phone usage yield much the same numbers for basic mobile Internet consumption, with 69 percent of respondents having used their phone to access the Web, and 42 percent using it daily. That number makes mobile Web usage the most common way daily mobile service users take advantage of their devices and connections, followed by accessing social network services (32 percent) and watching video clips (20 percent).

High-end smartphones are indeed premium devices, but they are premium devices that everyone wants to have and use—perhaps the primary trend driving the demand curve and in response the strategic direction of the mobile broadband and devices market today.”

Mobile Views: More time on our phones


theIRapp Welcomes…

CEMIG (NYSE: CIG) has published an IR app for iPad, iPhone and Android devices to give investors mobile access to the CEMIG’s latest stock data, news, SEC Filings as well as proprietary company content including presentations, conference calls, videos, sales and marketing collateral, fact sheets, annual reports and other qualitative company information. Investors are able to receive push notifications when new content is added to theIRapp; add events to their calendars, share content as well as download it for offline viewing.