Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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Posts Tagged 'Investor Communications'

theIRapp Enhances Platform in Response to Growing International Demand

Ever since theIRapp was launched in 2012, companies large and small across the globe have been interested in mobilizing their IR communications. And over the years, our technology platform has continued to evolve based on the requests of our customers, partners and prospective clients.  Based on that feedback, today we’re happy to announce that theIRapp has released a new update to theIRapp, Version 7.2.5, that supports different stock tickers.

Now, companies that trade on multiple stock exchanges, including those that have ADRs, can market their stocks through a single app.  When inside the app, an investor can swipe from one side of the screen to the other to see the different stock details and price charts.  In addition to the stock ticker data, theIRapp also allows companies to appeal to their investors in multiple languages, thereby ensuring that all investors and potential investors have access to important company information conveniently through their Apple and Android mobile devices.

Contact us today to learn more about the latest enhancements for theIRapp or any of the other products in the APPrise Mobile family of communication apps.

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Title III of the JOBS Act Is Now Underway

On May 16th, Title III of the Jumpstart Our Business Startup (JOBS) Act came into law, four years after officially being passed. According to Ryan Feit, CEO of equity crowdfunding platform Seedinvest, “[i]n a nutshell this means that early stage startups and small businesses will be able to raise up to $1 million through investments as low $100 per person.”

At theIRapp and APPrise Mobile, we view this as a positive step as it allows small businesses to equity crowdfund from non-accredited investors. Of course, when dealing with smaller businesses and non-accredited investors, both parties need to be aware of the risks associated with this type of investment.

This is where communications comes into play.  From the issuer’s perspective, transparency will undoubtedly differentiate the many companies that will now be out there trying to get moms and pops to write them checks.  The company that provides the most information has the ability to convince investors as to why their business is better than the next and has the potential to grow and generate significant returns on one’s equity investment.  From the investor’s perspective, having access to information not frequently provided by smaller, private companies (e.g. an investor presentation, fact sheet, accountant compiled or audited financial statements, etc.) will go a long way towards not only building confidence in a company’s management team, but also understanding the investment opportunity at hand.

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When Big News Can’t Wait Until Monday

It was Saturday, April 2nd and Edwards Lifesciences was presenting the positive results of its PARTNER II trial at the American College of Cardiology’s 65th Annual Scientific Session in Chicago. Prior to the presentation, a press release was issued and the news was simultaneously published online in The New England Journal of Medicine. On Sunday, April 3rd, additional positive results from the PARTNER II study were issued in a press release, presented at the conference and simultaneously published online in The Lancet, a UK-based medical journal.

What a great weekend for those investors in Edwards Lifesciences – and an even better weekend for those sitting in the audience or those who work 24/7 even over the weekend.  But what about those investors and others who typically wait until Mondays to learn what’s going on with their favorite stocks?

Edwards Stock Chart

Image courtesy of Yahoo! Finance

Well, for those who had downloaded the Edwards Lifesciences IR app, there was no issue and they didn’t have to wait until Monday to learn what had just been announced.  Over the weekend, they received several push notifications to the home screens of their iPhones, iPads and Android mobile devices. The first alerted them to the fact that Edwards had issued news and the second provided the details for a webcast that they could participate in either through the IR section of the Edwards corporate website or through the Edwards IR app itself.

Edwards did more than it needed to do in handling its disclosure obligations.  Indeed, Edwards is one of the pioneers in the use of native app technology to enhance and expand its investor communications.  Kudos to Edwards Lifesciences for the great work they are doing in science.  And Kudos to the company’s investors for investing in a company that really cares about making sure they are able to know what is taking place at their company 24/7.

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