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Berkshire Hathaway to Live Stream Upcoming Annual Shareholders Meeting

Just months after Yahoo! produced the first-ever live stream of an NFL football game, it is now turning its capabilities to the Investor Relations community. Last week Yahoo Finance announced that it is teaming up with Berkshire Hathaway to live stream their upcoming annual shareholders meeting. According to the press release, “approximately 40,000 Berkshire Hathaway shareholders from around the world are expected to attend the highly anticipated event, which until now, has been unavailable to the general public.”

The move by Berkshire Hathaway accomplishes two key things. First, it allows both shareholders and non-shareholders to gain additional insight into the Company and its strategic vision for the upcoming years. Second, by utilizing this innovative approach, Berkshire is expanding its overall communications strategy and increasing its transparency to shareholders and potentially new shareholders.

Kudos to Berkshire and Yahoo! Such a move undoubtedly enhances the company’s IR communications, not to mention takes advantage of 21st Century technologies and ways of doing business.

Obviously most companies are not a Berkshire Hathaway. However, there is an important takeaway for all companies regardless of their size or financial resources. The day of the traditional press release and annual report is history. There are innovative and more current ways (that can be reasonably priced) to get a company’s key messages out to the general public and to be as transparent as possible.

One other thing to consider – everyone, especially professional investors, has a mobile device. And, pretty much all of the new technological tools available for communicating can be broadcast or displayed on iPhones and Android devices. Whether it’s live streaming events (in the case of Berkshire Hathaway), providing on-demand video content, releasing a new investor deck or simply making press releases easily and instantaneously accessible, investors are coming to expect that they will be able to access this IR content from wherever they are.

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