Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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Posts Tagged 'Mobile Communications'

Tablets, the Future of Investor Relations

Tablets are becoming a prominent and nearly essential tool for investors. From analyst days to road shows to investor conferences, these mobile devices are in the hands of pretty much everyone.  In fact, Statista estimates that there were approximately 1.15 billion tablet users worldwide in 2016.

Given the proliferation of mobile technology over the past few years as well as the increasing daily usage of Apple and Android devices (which is now more than 5 hours), we decided to update theIRapp and theCONFERENCEapp platforms to make them even easier and more practical to use. To the extent investors are using their iPads to take notes on presentations and for other workplace functions, today’s release of Version 7.3 offers the most robust PDF rendering technology available in the market.

The enhanced PDF viewer includes new features such as expanded note-taking capabilities (including a keyboard typing function), easier search functionality, and different end-user preferred viewing experiences. These features allow investors to easily access information within SEC filings, presentations and other important company materials with only a few taps.

Our goal at APPrise Mobile is to equip companies with mobile app software that allows them to quickly, cost effectively and with little IT involvement implement a mobile communications strategy, whether for their investors, employees or other audiences they want to reach instantaneously.  To learn more about the new features or to see theIRapp or theCONFERENCEapp in action, contact us today for an online demonstration.

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Authentic Content Still Reigns King

Over the past few weeks, Goldman Sachs generated a lot of media attention regarding its latest earnings announcement. In case you didn’t hear, Goldman decided to forgo the traditional business wire and instead only publish their press release on their corporate website, and then tweet out relevant and high-level bullets from the release.

Jeffrey Goldberger, Managing Partner at KCSA Strategic Communications, recently took to a blog post to provide his thoughts on the matter. You can read the full blog here. In short, his argument is that Goldman can basically do whatever they want, and the masses will follow (he refers to this as brand permission). However, for companies that lack brand permission, and therefore don’t have the amount of media attention and eyeballs on their public equities as they’d like, the traditional newswire route is still the best route to reach the widest audience possible.

While we won’t take on the topic of using a wire service versus not, we would argue that the most important aspect of distributing public company information is to ensure that it is timely and authentic. As we blogged a few weeks ago in regards to Avon and Twitter, there are only a few places an investor can go where they can be certain that the information posted is authentic. Since we launched theIRapp three years ago, we have stressed the importance of a company’s IR website and IR app as the way to ensure that the public has instantaneous access to authentic, company generated information and content. If investors and the media rely on other Internet-based sources (and even the SEC’s database), misinformation is bound to occur.

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