Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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Posts Tagged 'Mobile IR'

NIRI 2017: Do We Still Need to Convince You Mobile is THE Way?

In a world where people are increasingly becoming dependent on their mobile devices, it makes sense that we find ways to utilize these devices for just about every aspect of our lives. The numbers are staggering – people are now spending over 5 hours/day on their mobile devices according to the latest reports.  However, according to the latest BNY Mellon Global Trends in Investor Relations Report, only 11% of publicly traded companies had a dedicated IR app in 2015.

We are now attending the NIRI National conference for the 6th year in a row.  Given that the IR industry has been slow to embrace the importance of having a mobile IR communications strategy, one might ask why we continue to do so.  The answer is simple.  We are determined to demonstrate to the IR industry (of which I have been a part of as a consultant for the past 20 years), that it’s OK to embrace new ways of communicating even if investors aren’t demanding it.  Another reason we attend is to see many of our clients – some of the finest public companies in the world – who have embraced mobile as an additional way to be proactive and transparent in their communications.  If you have never downloaded an IR app, go to the Apple App Store or Google Play and search for Colgate Palmolive, Seagate Technologies, Philip Morris and Duke Energy’s IR apps.

Last year in San Diego, an IR professional approached me interested in what we were doing at theIRapp.  After I showed her how theIRapp works, she said to me, “why do I need one of those if I have an IR website that can be viewed on my iPhone?”  My response was as follows:

  • A native app is software developed specifically for the Apple and Android operating systems – it provides for a better user experience, just like software is developed for desktop computers.
  • It’s proactive. You add content and it pushes directly to your investors’ mobile devices without them having to do anything – one would think that your investors would be willing to download your app if their investment was significant enough.
  • Every investor of yours has a mobile device. Most probably have 2 or more.
  • What’s wrong with taking advantage of different ways to market your company especially when the price is right.

Well, I can honestly say that the conversation didn’t end as I would have hoped.  In fact, I still feel frustrated by it.  But we are now one year later and I can confidently say that mobile technology not only is here to stay (over 77% of Americans now own smartphones), but will continue to become more powerful and important in the way work is done.

I am really looking forward to being in Orlando on Monday.  And do please stop by theIRapp booth.  In addition to the above, there’s a lot more that I’m sure we can discuss.

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theIRapp Enhances Platform in Response to Growing International Demand

Ever since theIRapp was launched in 2012, companies large and small across the globe have been interested in mobilizing their IR communications. And over the years, our technology platform has continued to evolve based on the requests of our customers, partners and prospective clients.  Based on that feedback, today we’re happy to announce that theIRapp has released a new update to theIRapp, Version 7.2.5, that supports different stock tickers.

Now, companies that trade on multiple stock exchanges, including those that have ADRs, can market their stocks through a single app.  When inside the app, an investor can swipe from one side of the screen to the other to see the different stock details and price charts.  In addition to the stock ticker data, theIRapp also allows companies to appeal to their investors in multiple languages, thereby ensuring that all investors and potential investors have access to important company information conveniently through their Apple and Android mobile devices.

Contact us today to learn more about the latest enhancements for theIRapp or any of the other products in the APPrise Mobile family of communication apps.

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When Big News Can’t Wait Until Monday

It was Saturday, April 2nd and Edwards Lifesciences was presenting the positive results of its PARTNER II trial at the American College of Cardiology’s 65th Annual Scientific Session in Chicago. Prior to the presentation, a press release was issued and the news was simultaneously published online in The New England Journal of Medicine. On Sunday, April 3rd, additional positive results from the PARTNER II study were issued in a press release, presented at the conference and simultaneously published online in The Lancet, a UK-based medical journal.

What a great weekend for those investors in Edwards Lifesciences – and an even better weekend for those sitting in the audience or those who work 24/7 even over the weekend.  But what about those investors and others who typically wait until Mondays to learn what’s going on with their favorite stocks?

Edwards Stock Chart

Image courtesy of Yahoo! Finance

Well, for those who had downloaded the Edwards Lifesciences IR app, there was no issue and they didn’t have to wait until Monday to learn what had just been announced.  Over the weekend, they received several push notifications to the home screens of their iPhones, iPads and Android mobile devices. The first alerted them to the fact that Edwards had issued news and the second provided the details for a webcast that they could participate in either through the IR section of the Edwards corporate website or through the Edwards IR app itself.

Edwards did more than it needed to do in handling its disclosure obligations.  Indeed, Edwards is one of the pioneers in the use of native app technology to enhance and expand its investor communications.  Kudos to Edwards Lifesciences for the great work they are doing in science.  And Kudos to the company’s investors for investing in a company that really cares about making sure they are able to know what is taking place at their company 24/7.

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