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Posts Tagged 'Mobile Trends'

Key Trends from Apps World 2014

As I return from Apps World 2014 in San Francisco, I wanted to reflect on what I saw, heard and learned.

The keynote lecture was given by Apple co-founder Steve Wozniack. He was seated on a stage while everyone in attendance stood around with their mobile devices held high to take a picture of Woz so that they could prove to their bosses that they really were there. My key take away from Woz’s remarks: Apps are the future of mobile. If they are not created to allow for the best user experience and don’t work well or easily, people will not use them and hence, will delete them from their devices.

 This blog originally appeared on Wired. To read the full article click here.

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2014 Mobile Predictions from theIRapp

The rising number of mobile devices continues to change the way information is consumed, shared and engaged with on a daily basis. The general public is spending more time on their devices than ever before, making mobile an essential part of any organization’s communication plan. Check out our predictions of what you should expect to see during 2014.

  • Native Apps and Mobile SEO. Google is now allowing apps to support deep linking on Android mobile devices. However, only those organizations that have a native app presence on the Google Play will be able to benefit. As a result, businesses will continue to embrace native apps during 2014 rather than just making their websites responsive to the many mobile screens out there.  A “mobile first” approach will evolve this year and it will be up to app developers to serious consider the key words, tags and links contained within the apps they create. The development of deep linking within a mobile app provides a new channel for optimization and solidifies the importance of having a native app mobile strategy.
  • Bring Your Own Device (BYOD). Many organizations are already adopting a BYOD programs.  This trend will continue during 2014 – and why shouldn’t it?  Mobile is here and pretty much everyone has some sort of mobile device.  According to a survey done by IBM, BYOD is shown to increase productivity and innovation in employees as well as to increase employee satisfaction. Employees are more comfortable using a personal device that is of their own choosing rather than one selected and provided to them by their employer.
  • Living For Mobile. Nomophobia is the fear of not being connected due to lack of batter power, signal or loss of one’s mobile device. As mobile becomes even more engrained in everything we do in life during 2014, more and more people will be diagnosed with Nomophobia.

We look forward to seeing how mobile continues to change the way we do business in 2014. Do you have any mobile trends you predict for this year?

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