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Posts Tagged 'Mobility'

Key Trends from Apps World 2014

As I return from Apps World 2014 in San Francisco, I wanted to reflect on what I saw, heard and learned.

The keynote lecture was given by Apple co-founder Steve Wozniack. He was seated on a stage while everyone in attendance stood around with their mobile devices held high to take a picture of Woz so that they could prove to their bosses that they really were there. My key take away from Woz’s remarks: Apps are the future of mobile. If they are not created to allow for the best user experience and don’t work well or easily, people will not use them and hence, will delete them from their devices.

 This blog originally appeared on Wired. To read the full article click here.

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2014 Mobile Predictions from theIRapp

The rising number of mobile devices continues to change the way information is consumed, shared and engaged with on a daily basis. The general public is spending more time on their devices than ever before, making mobile an essential part of any organization’s communication plan. Check out our predictions of what you should expect to see during 2014.

  • Native Apps and Mobile SEO. Google is now allowing apps to support deep linking on Android mobile devices. However, only those organizations that have a native app presence on the Google Play will be able to benefit. As a result, businesses will continue to embrace native apps during 2014 rather than just making their websites responsive to the many mobile screens out there.  A “mobile first” approach will evolve this year and it will be up to app developers to serious consider the key words, tags and links contained within the apps they create. The development of deep linking within a mobile app provides a new channel for optimization and solidifies the importance of having a native app mobile strategy.
  • Bring Your Own Device (BYOD). Many organizations are already adopting a BYOD programs.  This trend will continue during 2014 – and why shouldn’t it?  Mobile is here and pretty much everyone has some sort of mobile device.  According to a survey done by IBM, BYOD is shown to increase productivity and innovation in employees as well as to increase employee satisfaction. Employees are more comfortable using a personal device that is of their own choosing rather than one selected and provided to them by their employer.
  • Living For Mobile. Nomophobia is the fear of not being connected due to lack of batter power, signal or loss of one’s mobile device. As mobile becomes even more engrained in everything we do in life during 2014, more and more people will be diagnosed with Nomophobia.

We look forward to seeing how mobile continues to change the way we do business in 2014. Do you have any mobile trends you predict for this year?

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Mobile: Once a Nice to Have; Now a Need to Have

With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences.

Given what we have seen during 2013, no one can question the importance of the mobile as a tool for communications. While it may have been considered a “nice to have” as a communications strategy, it has since moved into the proven, “must have” column. As a result, in 2014, communicators will have no choice but to consider how to incorporate mobile into their communications plans. This should not be an imposition since mobile presents a direct and unfettered way to establish direct contact with those who we are vying to stay in touch with. And here are just a few reasons why this is so:

  • Apps are the new website: Just like a company is not considered real if it doesn’t maintain a corporate website, so too will this be the case with apps as they pertain to mobile computing. The Yankee Group reports that by 2015, there will be 1.93 billion app users with the number growing to 2.45 billion by 2017.
  • The power of push: There are different ways to ‘go mobile’ and there has been a lot of confusion about native apps as compared to HTML5 optimized websites. Unlike browser driven mobile optimized websites, native apps allow for the “push” of content to users, the ability to download content to view offline, not to mention the fact that apps can be found and easily downloaded through the App Store and Google Play (optimized HTML5 websites aren’t apps and don’t exist in the app stores).

Going mobile opens up a treasure trove of possibilities for companies and provides them with the power to get information into the hands of their target audiences immediately and simultaneously. To the extent this direct contact has been a challenge facing communicators for decades; it need no longer be in 2014.

 

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