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SxSW 2014: A mobile app to revolutionize an industry?

I have had many thought leadership opportunities throughout my 15 years as an investor relations consultant to hundreds of NASDAQ and NYSE listed publicly traded companies. I have shared my expertise on television, on top networks from CNBC to Bloomberg to FOX. I even authored a book on the subject, Investor Relations: The Art of Communicating Value.

I have also had great opportunities in my other role as Chief Executive Officer of KCSA Strategic Communications.  With all that I have done, my journey has never taken me to SxSW, the utmost thought leadership conference for all things start-up technology related…until now.

As you may know if you have been following my blog, over the past few years I have been inspired by the mobile communications revolution and how it applies to my industry – the communications industry. The power of apps is unquestionable given Apple and Google’s commitment to their respective app stores as well as the incredible proliferation of mobile devices in such a short period of time.  However, for many, apps are simply fun and games.  Very few apps have been created to address an industry at large.  Rather, they serve specific needs which, albeit useful, do not necessarily represent game changing ideas.  This need not be the case — native apps present a significant opportunity to establish an ecosystem through which people can communicate and conduct business.

At SxSW, as founder of theIRapp and theCOMMSapp, I will provide insights on how mobile technology is affecting, and at the same time revolutionizing, an industry at large — the communications industry.

If given the opportunity to present at SxSW, my lecture will:

  • Examine the paradigm shift underway as well as the opportunities and hazards that exist for businesses in the mobile revolution.
  • Outline the current landscape of apps:  business-to-business; retail sales; games; sports; travel, etc. and explain the difference between native apps and HTML5.
  • Explain, based on my own experiences, why business-to-business application development has required more time to become commonplace while mobile usage overall continues to skyrocket.
  • Share what has been my most successful strategy in approaching a conservative industry such as investor relations and working with them to understand the importance of having a mobile offering.
  • Identify the key differences between developing an app for public companies to communicate with their investors and an app for private companies to communicate with their consumers.
  • Discuss what the future holds for native apps for not only Fortune 500 companies, but also the Mom and Pop simply looking to make a living.

If you would like to hear more about how apps are taking over the communications industry, please vote for me to speak at SxSW! Thanks!

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