Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

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Posts Tagged 'theCONFERENCEapp'

Tablets, the Future of Investor Relations

Tablets are becoming a prominent and nearly essential tool for investors. From analyst days to road shows to investor conferences, these mobile devices are in the hands of pretty much everyone.  In fact, Statista estimates that there were approximately 1.15 billion tablet users worldwide in 2016.

Given the proliferation of mobile technology over the past few years as well as the increasing daily usage of Apple and Android devices (which is now more than 5 hours), we decided to update theIRapp and theCONFERENCEapp platforms to make them even easier and more practical to use. To the extent investors are using their iPads to take notes on presentations and for other workplace functions, today’s release of Version 7.3 offers the most robust PDF rendering technology available in the market.

The enhanced PDF viewer includes new features such as expanded note-taking capabilities (including a keyboard typing function), easier search functionality, and different end-user preferred viewing experiences. These features allow investors to easily access information within SEC filings, presentations and other important company materials with only a few taps.

Our goal at APPrise Mobile is to equip companies with mobile app software that allows them to quickly, cost effectively and with little IT involvement implement a mobile communications strategy, whether for their investors, employees or other audiences they want to reach instantaneously.  To learn more about the new features or to see theIRapp or theCONFERENCEapp in action, contact us today for an online demonstration.

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Improving IR Communications at Investor and Analyst Days

At one point or another, we’ve all experienced the feeling. It’s the day before the big presentation, conference or Analyst Day and you’re rushing to pull together all of the Powerpoint presentations because of last minute changes. Let us not forget the late nights, additional printing/shipping costs and migraine headaches associated with these events as well.

There’s a solution in sight!  Indeed, some great companies are addressing this issue through the use of mobile technology, and specifically native apps. Ford Motor Company, for example, recently took advantage of theCONFERENCEapp to ensure it could have all of its management presentations available in a mobile friendly format. As a result, changes to presentations could me made up until the last minute and then simply uploaded to their app in a matter of seconds.

And then there’s Edwards Lifesciences who has used theCONFERENCEapp for their past two analyst days. Not only was it used during the event, but it was also used before the event as a way to engage their investors through push notification reminders of the venue location and time as well as post-event, to conduct a survey that could be completed through the app.

So what are you waiting for? Eliminate the headache and contact us today to learn more about how theCONFERENCEapp can support your next Analyst or Investor Day. Also, don’t forget to ask us about our 4 for 4 special that can save you money!

theconferenceapp-4-for-4-ad-oct-2016

 

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Investor Targeting Functionality Available for Companies with theIRapp

Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company can be a futile task.

Every piece of data about an investor can help you better communicate and market your company’s value proposition. And, last week, at the NIRI National Conference, theIRapp announced updates to its platform (Version 6.5) to help companies understand who is downloading their IR app and even follow how a specific investor uses the app – whether they look at SEC filings, press releases, presentations, videos, you name it! The platform provides detailed analytics to companies about the type of content and time spent within the app, and it also provides a wealth of segmentation features for companies to overlay a variety of data (user name, user groups, investor type, content consumed, geography, etc.).  Companies can then easily obtain information that is particularly relevant to themselves and their investor following.

The IROs that we had a chance to speak with at the conference all noted that having access to this kind of granular data could be extremely beneficial to their overall investor relations communications strategy.  Not only could this help them maintain relationships with existing investors, but it could also enable them to forge new relationships with investors as they could truly understand the type of information the investor was interested in receiving in the future.

To learn more about Version 6.5 you can read the press release here.

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