Investor Relations (IR) app for iPhone, iPad and Android – theIRapp™

FAQs


I.     GENERAL QUESTIONS ON theIRapp

II.    SUBSCRIPTIONS AND COST

III.   UPLOADING FILES AND theIRapp CONTENT MANAGEMENT SYSTEM

IV.    UPGRADES TO theIRapp

V.     theIRapp PARTNER PROGRAM

VI.    TECHNICAL QUESTIONS REGARDING theIRapp

VII.   CUSTOMER CARE

 

 

I. GENERAL QUESTIONS ON theIRapp      Top

1. What is theIRapp?

theIRapp® is a turnkey mobile technology native investor relations [IR] app platform available to publicly traded companies listed on all global stock exchanges. It is the only app available for a company to optimize its investor communications for viewing and sharing on iPhone, iPad and Android devices. theIRapp is both a shareholder retention tool and a shareholder outreach tool. Companies that subscribe to theIRapp can provide information to existing shareholders wherever they are, whenever they want, regardless of which mobile device they use.

Unlike other companies offering IR apps, theIRapp was founded by investor relations professionals, is exclusively about IR apps and is located in the United States.

theIRapp® is part of theCOMMSapp™ family of communications app building solutions that also include theEMPLOYEEapp™ (a secure employee communications mobile portal), theCOMMSapp (for external communications) and theFUNDSapp™ (for mutual, hedge, private equity and asset management funds).

2. What do I need to do to get an IR app for my company?

All you need to do is provide theIRapp with your company’s ticker symbol, a high resolution jpeg image of your corporate logo and complete a subscription agreement.  In less than 3 weeks your IR app can be available on Apple’s App Store and Google Play.  You can do this by contacting our Customer Care Department at CustomerCare@theIRapp.com.

3. How long does it take for my app to go live on Apple’s App Store and Google Play?

Once we have your high resolution logo, your ticker symbol and we have verified that you are authorized by your company to create an IR app on its behalf, your company app will be submitted to Apple and Google for approval. This process can take up to three weeks.

4. Why do I need to have my IR content optimized for mobile devices?

There presently are more than 6.7 billion mobile devices in use worldwide. As investors become more dependent on mobile devices for their consumption of information, they will require that a company’s IR content be easily viewable and navigable on the mobile device. Just as the IR section of a company’s website is now a must have, having a company’s IR content accessible for mobile will also become required.

And, by the way, have you ever tried navigating your company’s IR section of its website on a phone? It’s certainly not an easy thing to do.

5. What other companies have IR apps?

Some of the world’s largest public companies have IR apps. These include Wal-Mart, Nestlé, SAP, BP and Unilever. In creating their own IR apps, these companies have spent tens of thousands of dollars with developers. theIRapp is proud to have companies such as Colgate, Campbell’s Soup, SodaStream, ADT Security, Edwards Lifesciences, ITT Corp, Marathon Oil and many others as subscribers. By subscribing to theIRapp, these companies have been able to have their own IR app available on Apple’s App Store and Google Play at a fraction of the cost and live in less than 3 weeks.

6. How is theIRapp different from other mobile applications for investor relations?

Unlike other companies offering IR apps, theIRapp was created by investor relations and IT professionals (not just web developers) with decades of IR consulting experience. They understand from the company/issuer perspective how information needs to be disseminated. They also understand from the investor perspective, how IR content is being consumed and what investors expect from public companies.

Other IR apps have been created by independent application developers that require significant input, time from company management and money in order to create an IR app.  There are also web development companies offering “IR apps” when in fact they are not apps at all but rather optimized websites.  In many instances, these solutions are directly tied to a company’s corporate website and therefore require involvement from web developers and a company’s IT department. theIRapp is completely independent of a company’s website and requires no IT or web developer involvement.

Also, unlike other IR apps presently on the market, theIRapp is available for the iPhone, iPad and Android mobile devices – presently more than 90% of the entire mobile market.

For a company to have its very own IR app, all theIRapp requires is that a company provide a high resolution jpeg image of its corporate logo, its ticker symbol and a signed subscription agreement. Within 3 weeks, the app is live across all three mobile platforms.

7. How do investors know that a company's IR app is available for download?

Every company that subscribes to theIRapp has a different approach to marketing the app to their shareholders. Many issue press releases or send out a blast email to their investor database with a link to download the app. In addition, as part of their press release “boilerplate,” it is recommended that companies include the links to the App Store and Google Play so investors can download the app.

As part of its marketing assistance program, once a company subscribes, theIRapp provides a welcome package that includes sample press releases, the App Store and Google Play icons that can link to the company’s IR app, QR codes and other creative ways to market the company’s IR app.

8. How do I know when an investor downloads my company’s app?

theIRapp provides its subscribers with analytics including download statistics and Google Analytics.  Once a company subscribes, they will find this information in their company’s content management system (CMS).

9 . Can the app be shared from a mobile phone or tablet?

Yes. theIRapp allows investors to share individual files such as press releases, SEC filings, corporate documents and multi-media. Through “sharing” functionality, anyone that has downloaded a company’s IR app can send a link to download the app to their friends or colleagues at any time.  It can be emailed, posted to Facebook or tweeted.

10. How does theIRapp interact with the IR section of the corporate website?

It doesn’t. theIRapp is completely independent from the corporate website.  Of great importance is that the creation of theIRapp does NOT require any involvement from a company’s web developer or IT department. When a company subscribes to theIRapp, they receive a content management system (CMS) tool through which they are able to simply upload all of their IR content.

11. Do I need to involve my web developer or IT department?

No. theIRapp is completely independent from the website and does NOT require any involvement from a company’s web developer or IT department. When a company subscribes to theIRapp, they receive a content management system (CMS) tool through which they are able to simply upload all of their IR content.

12. Can I customize my IR app to look like my website?

When theIRapp creates your company’s IR app, we will use the color scheme from the logo that you provide us. Keep in mind that theIRapp is a turn-key solution and therefore the cost of theIRapp is significantly less than what it would cost to hire a developer to create a customized IR app for your company. As a result, we are not able to modify the look and feel of the current version of the app. However, based on your input, we will continuously be upgrading the app both from a functionality as well as design perspective.

II. SUBSCRIPTIONS AND COST     Top

1. What do I need to do to get an IR app for my company?

All you need to do is provide us with your company’s ticker symbol, a high resolution jpeg image of your company’s corporate logo and fill out a subscription agreement.

2. How much does theIRapp cost?

theIRapp offers public companies four pricing subscription alternatives: yearly, semi-annually, quarterly or monthly. For detailed pricing, email CustomerCare@theIRapp.com and a representative of theIRapp’s Customer Care Department will contact you. Or you can call 212-896-1255.

theIRapp reserves the ability to modify its subscription pricing without notice.

3. How can I pay for my IR app?

Payment for theIRapp is by credit card, company check or wire transfer.

Please note that in order for your IR app to remain operational, payment for the subscription period must be made in full prior to going live or before the expiration of the subscription period.

4. What will happen if my credit card expires prior to the renewal date of my subscription?

If you do not contact Customer Care with new payment information, upon your renewal date, your IR app may become inoperative. theIRapp will make all efforts to ensure that this does not happen by contacting the person you designate on your subscription agreement.

5. If my IR app is turned off for failure to pay, can I reactivate it?

Yes.   However, there is a reactivation charge of $1,000.

III. DOWNLOADING FILES AND theIRapp CONTENT MANAGEMENT SYSTEM      Top

1. What information can I have on my company's IR app?

theIRapp subscribes to stock data feeds from Xignite. This data feed is included in a company’s subscription. Basic stock information including stock price, daily volume and market capitalization is automatically provided to any person who has downloaded a company’s IR app. This information is provided on a 15 minute delayed basis from the actual daily quote.

In addition, through Xignite, a company’s press releases and SEC filings are automatically provided to any person who has downloaded a company’s IR app. The press releases will only appear after a company has issued a press release and it has crossed the newswire. Similarly, an SEC filing will only appear after a company has posted its filing to EDGAR.

theIRapp does not take any responsibility for the accuracy of information provided by Xignite.

In addition to the information that is provided by Xignite, a company can post any other file through its proprietary and password protected content management system (CMS) so long as the file is a .pdf, .m4a/.mp3 (Audio) or .mp4 (Video) file.

theIRapp takes no responsibility for files posted by a company to its IR app.

2. How do I post information on my IR app?

When you subscribe to theIRapp, you will receive a content management system (CMS) that is password protected. Through the CMS you can post any file so long as it is a .pdf, .mp3/.m4a(Audio) or .mp4 (Video) file.

theIRapp takes no responsibility for files posted by a company to its IR app.

3. Can I categorize my files into any folder I wish?

Yes. When you subscribe to theIRapp, you can customize the folders you would like to appear in your IR app. You can have as many folders as you would like, with a 24 character limit for each folder title. The folders will exist either under the “document” icon on the app’s home screen or under the “multimedia” icon. Typically .pdf files will go under “documents” and .mp3, .m4a and .mp4 files under “multimedia” however you have the option to mix file types within each folder. In addition, you have the ability to create sub-folders within each content folder to further organize your content.

4. Do I need to post press releases on my own after they cross the newswire?

No. theIRapp subscribes to stock data feeds from Xignite. This data feed is included in a company’s subscription. Through Xignite, a company’s press releases are automatically provided to any person who has downloaded a company’s IR app. The press releases will only appear after a company has issued a press release and it has crossed the newswire.

theIRapp does not take any responsibility for the accuracy of information provided by Xignite.

5. Do I need to post SEC filings on my own after are posted to EDGAR?

No. theIRapp subscribes to stock data feeds from Xignite. This data feed is included in a company’s subscription. Through Xignite, a company’s SEC filings are automatically provided to any person who has downloaded a company’s IR app. The SEC filings will only appear after a company has posted its filing to EDGAR.

theIRapp does not take any responsibility for the accuracy of information provided by Xignite.

6. Is there any size restriction on the files I can post to my IR app?

No. Any file type or size can be uploaded to a company’s content management system (CMS) so long as the file is a .pdf, .mp3, .m4a or .mp4 file.   It is important to note that the larger the file, the longer the download time depending on a person’s internet connectivity.

theIRapp takes no responsibility for files posted by a company to its IR app.

7. Is there any limit to the number of files I can post to my IR app?

No. So long as the file is a .pdf, .m4a/.mp3 (Audio) or .mp4 (Video) file, you can post as many files to your IR app as you wish.

theIRapp takes no responsibility for files posted by a company to its IR app.

8. What types of documents or files have subscribers to theIRapp posted to their IR app?

Subscribing companies to theIRapp have posted files such as their presentations, fact sheets, marketing collateral, corporate videos, audiocast conference calls, and commercials.

The sky’s the limit with theIRapp. Any file type or size can be uploaded to a company’s content management system (CMS) tool so long as the file is a .pdf, .m4a/.mp3 (Audio) or .mp4 (Video) file.

theIRapp takes no responsibility for files posted by a company to its IR app.

9. Can I have my live conference calls or other events streamed through theIRapp?

Yes. Companies have the ability to insert into theIRapp the link from the live conference call or event provided to the company by its conference or event provider.  Many major conference call providers including Thomson, Shareholder.com, SNL and Wall Street Webcasters support mobile viewing.  If you are not certain if your provider supports mobile viewing, you should check with them.

10. How do investors know when I have uploaded a new file to my company’s app?

Once a new press release or SEC filing posts or you have uploaded new files to your IR app through our secure CMS, each investor that has downloaded your company’s app will receive a notification that an update has been made.  This will be via an alert (if they have requested to receive alerts) or via a number “badge” on your app icon.

11. If someone doesn’t wish to receive alerts, can they turn them off?

Yes, when an individual downloads your IR app, they will be asked whether or not they wish to receive alerts. Regardless of what they choose, on your company’s IR app icon, a “badge” will appear notifying the individual that something new has posted to your IR app.

12. Should I be concerned about disclosure issues?

No.  The company controls the posting of all content to its IR app through its CMS.  In addition, press releases and SEC filings will only appear on a company’s IR app once the company puts the press release across the newswire or posts the SEC filing to EDGAR.

Since theIRapp only reaches investors that have downloaded your company’s app, it is not a mechanism for full disclosure. Any material content that is posted to theIRapp should have already been disclosed through a newswire, been filed with the SEC or made available via your company’s website.

Press releases and SEC filings are provided via the stock data feeds from Xignite.  Press releases will only post to the app after they have crossed the newswire.  SEC filings will only post to the app after they have been posted to EDGAR.

If you have questions regarding disclosure, you should contact your company’s SEC attorney.

theIRapp takes no responsibility for content or information posted to your company’s IR app or for the accuracy of information provided by Xignite. 

IV. UPDATES AND UPGRADES TO theIRapp     Top

1. Will theIRapp be updating my company’s app?

Yes, theIRapp is constantly seeking input from its subscribers, companies and investors on how to improve theIRapp both technically and aesthetically. We value your input and will be issuing new versions of theIRapp every several months based on the feedback we receive.

2. How will I be notified of updates or upgrades to my IR app?

theIRapp’s Customer Care department will provide you with regular information regarding updates and upgrades.  As soon as an update or upgrade becomes available, you will be notified on your mobile device through Apple’s App Store or Google Play. All you need to do is click updates on the App Store and Google Play.

3. How will individuals who downloaded my company’s app be notified of updates or upgrades?

As soon as an update or upgrade becomes available, those who have downloaded your company’s IR app will be notified on their mobile device through Apple’s App Store or Google Play. All they will need to do is click updates on the App Store and Google Play.

V. theIRapp PARTNER PROGRAM      Top

1. What is theIRapp Partner Program?

Recognizing that many organizations are in contact with and provide services to public companies, theIRapp has created its partner program whereby any organization can provide public companies with our turnkey IR app solution.

2. Is there a way for my organization to make money by participating in theIRapp Partner Program?

Yes, please contact a representative of theIRapp by emailing CustomerCare@theIRapp.com or calling 212-896-1255.

3. What types of organizations are suitable for joining theIRapp Partner Program?

Stock exchanges, newswire services, transfer agents, investment banks, consulting firms, etc. are perfect candidates for theIRapp Partner Program.  Basically, any organization that provides services to public companies should consider joining theIRapp Partner Program in order to not only generate revenue but also provide a tremendous value added service to their client companies.

4. Can I have my company's brand included on the app through theIRapp partner program?

Yes – we can customize the screen when someone launches an IR app to reflect your company’s brand identity and the fact that your new mobile solution for public companies is “Powered by theIRapp®”.

VI. TECHNICAL QUESTIONS REGARDING theIRapp   Top

1. Does theIRapp sit on my company's server?

No. theIRapp operates on a cloud hosting provider. Our cloud provider infrastructure is designed and managed in alignment with best security practices and a variety of IT security standards, including:

SOC 1/SSAE 16/ ISAE 3402 (formerly SAS 70 Type II) PCI DSS Level 1
SOC 2 ISO 27001
SOC 3 ITAR
FISMA, DIACAP and FedRAMP FIPS 140-2

 

This set-up assures that information is delivered to your IR app within seconds

2. Is theIRapp connected to the IR section of the corporate website?

No. theIRapp is completely independent from the corporate website.  Of great importance is that the creation of a theIRapp does NOT require any involvement from a company’s web developer or IT department. When a company subscribes to theIRapp, they receive a content management system (CMS) tool through which they are able to simply upload all of their IR content.

3. Do I need to involve my web developer or IT department in creating my IR app?

No. theIRapp is completely independent from the website and does NOT require any involvement from a company’s web developer or IT department. When a company subscribes to theIRapp, they receive a content management system (CMS) through which they are able to simply upload all of their IR content.

4. Is theIRapp a native app or is it an HTML5 version of the IR section of the corporate website?

theIRapp is a native app that resides on the actual mobile device. Unlike HTML5 versions of websites, there is no need to type in a website URL into a mobile device browser. All that is required to launch theIRapp is one touch of theIRapp icon.

theIRapp, as a native app, can be found on Apple’s App Store and Google Play. HTML5 optimized websites are not apps and cannot be found on the App Store and Google Play.

5. What is the difference between native apps and HTML5?

The primary difference is that an HTML5 app is delivered through a browser on your mobile device, whereas a native app is installed directly on the device and therefore requires only touching the app rather than having to input a website URL.

Following are key advantages of native apps over HTML5:

- Available on Apple’s App Store and the Google Play.

- Push notifications are only available on native apps.

- Natural user-familiar integration with device functions like email and social sharing cannot be replicated with HTML 5.

- Native app navigation, such as swipe gestures and movement can be achieved, but are not yet perfected with HTML 5.

- A decent internet connection is required to load a HTML 5 website. Native apps have the ability to download a smaller dataset, along with offline viewing.

- Unlike native apps which now number in the hundreds of thousands, the standards for HTML5 apps are not yet fully defined.

VII. CUSTOMER CARE      Top

1. How do I contact theIRapp?

You can email CustomerCare@theIRapp.com and someone will be back to you as quickly as possible. Or you can call 212-896-1255.

2. I am not a very tech-savvy person. Does theIRapp offer any training?

Yes. theIRapp has a dedicated Customer Care department to assist you in getting your IR app up and running. theIRapp’s content management system is user-friendly making it easy to update your app from anywhere in real time. In addition, our customer care specialists are always available to answer any questions you may have. You can contact us by emailing CustomerCare@theIRapp.com or calling us at (212) 896-1255 and a member of our Customer Care team will get back to you immediately.

3. I am not sure if I want to subscribe just yet, but I would love to learn more. What can I do?

If you would like a live demo, email CustomerCare@theIRapp.com.  Or you can call 212-896-1255.